Welcome to your new virtual assistant service.

Marketing Virtual Assistant & Content Creator.

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Virtual Empathy

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Where Empathy meets Innovation.

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Welcome to a virtual assistant service where empathy meets innovation.

I specialise in taking your stories, dreams, and desires and crafting them into powerful, polished content that truly reflects your essence.

With a deep ability to see the real story behind the words, I bring life to your vision, creating something extraordinary from nothing, working closely with you to ensure your message is authentic, impactful, and in tune with the current climate.

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Rachael Lewis

Founder, Head of Client Services

Do you need scroll-stopping social media posts, engaging blogs, or standout articles for magazines? Maybe it’s a professional letter or CV that highlights your strengths—or even something more personal, like a poem or love note for someone special? Whatever it is, I’m here to help you create content that stands out and connects with the right audience.

I also offer proofreading and editing to ensure your work is polished to perfection. From catching typos to creating a seamless flow, I’ll make sure your words are not only professional but also impactful.

Branding

Not sure what impression you’re giving? Are your followers losing interest in the same old content? Maybe your brand feels a little too robotic and needs a human, personal touch—or even a creative spark to bring it to life. That’s where I come in. I’m your go-to for intuitive, out-of-the-box ideas that are fresh, original, and tailored to your needs. 

If you’re looking for someone to strategize, plan, and coach you towards your next big goal, I’ll be there to guide you every step of the way. From brainstorming ideas and creating strategies to supporting you through the final touches of a project ready for release, I’ll be right by your side. 

Marketing

For those who find marketing overwhelming, I can take the reins. Whether it’s building or refreshing your social media pages or giving your website a much-needed makeover, I’ll ensure your brand looks sharper than a tailored Savile Row suit. Together, we’ll create content that not only stands out but also keeps your audience engaged—helping you turn clicks into loyal customers. 

Sometimes it’s hard to step back and see what your clients truly need, especially when you’re so close to your own business. If you’re feeling stuck or unsure about the next steps, I can help bring clarity, creativity, and fresh direction to the table. 

Let’s collaborate to create something that represents your brand authentically, captures attention, and delivers real results.

TESTIMONIALS

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Julie Mills

Telford Pet Services
Absolutely recommend Rachael at Virtual Empathy. I have found Rachael's patience with me, as a technophobe, truly empowering. We have been able to do the marketing work that needed to be done for my organisation in a stress-free, un-time pressured way. Rachael’s knowledge of marketing has been really helpful, giving me sound advice. Her linguistics skills have transformed my website and given it a completely new feel and dimension. Thank you ��
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Rebecca English-Williams

Director, The Full Story Copy Crafted with Care
Rachael has been an incredible support as a marketing VA. Her expertise in marketing admin shines through in everything she does, from managing social media content to proofreading, content writing, and website management, as well as streamline keeping me organised! She’s proactive, creative, and always brings fresh ideas to the table. What I love most is how personable and easy to work with she is. It feels like she’s as invested in my success as I am, and she goes above and beyond to make sure things run smoothly. She handles everything with such professionalism and care. She’s truly a powerhouse, and I’m so grateful to have her by my side. If you need a marketing VA who’s not only skilled but also genuinely cares about your business
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Olwen Doody

Amazing Life Therapies
Rachael knew I was struggling with dvertising and had no idea how to build a website. I wanted my business to look professional and succeed but lacked the technical know-how. Rachael not only built me a beautiful website and social media page, but she also created fabulous leaflets and listed my business in several relevant locations online. Rachael got me started with posts and came up with a promotional campaign to gain more clients. I always think of Rachael as my business mum. She is always there to assist me when things get overwhelming or complicated.
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Stephany Walker

Director, Home Help
Rachael helped me so much when I started out with my business venture, Home Help. She offered the best advice from marketing down to which cleaning brands I could use. It really eased the path from having the idea to set up a business into making it a reality. Home Help became a big success for me, and it wouldn’t have taken off as it did (if at all) without the expertise of Virtual Empathy. Thank you so much for your time and knowledge Rachael